THE BIBLE AND THE ROCK BIBLE
USA Today reports that Rolling Stone is going to start carrying ads for The Bible:
"We're frankly thrilled that Rolling Stone has decided to accept our ad," said Paul Caminiti, Zondervan's president of Bible publishing. "We believe that the Bible is relevant for Rolling Stone readers," Caminiti said. "We've always believed they were a cornerstone in our campaign to squarely market to spiritually intrigued 18- to 34-year-old young people, many of whom live outside the embrace of the church."
...and who instead, live in the bloodsoaked embrace of Satan's music. (Sorry. That was an editorial comment.)
Zondervan is a company that specializes in new versions of the Bible that fit modern times: they have produced Strive, a Bible for men, and True Identity, a Bible for women. I cannot wait to see these.
Other media outlets that will carry TNIV advertising include Modern Bride, the satirical weekly The Onion and MTV.com.
This could mean great strides for the Good Book. You already have invocations of the deity at awards shows and Presidential inaugurations; why not in rock-and-roll publications? Aren't today's musicians the modern incarnations of the prophets of yesteryear? If Judaism and hip-hop can go together, then this new version of the Bible (aimed at evangelical Christians) and Rolling Stone (aimed at evangelican music fans) may just be a perfect shidduch (match).
Judas Priest and Black Sabbath could not be reached for comment.